Scarcity/exclusivity:
Special addition will draw you in because you feel you could miss out if they’re not out for very long. Also timed deadlines, we cant have it after the deadline is up so it make you want to get it before its gone. When you see something that isn’t going to be around for very long you feel you need to try it before it’s gone, this will draw you in because its new and exciting. Also if it’s a limited edition and you if like it, maybe you will go out and buy loads of the product because it’s not round for that long so you feel you have to stock up.
This advert shows you the new WKD it shows the product and has a voice telling you how good it is, and then it disappears and says “Grab it when you can” then the words limited edition appears. This makes the product seem exciting and makes you want to buy it because it’s not out for very long.
Limited Edition] Jalou™ by Dolce Gabbana Commercial
This phone is limited edition, it has different m=women wanting the phone and fighting over it, and it’s a limited edition so its not round for long so get it while its out.
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