Authority:
Is someone you trust such as a doctor or a dentist, if a doctor or a dentist told you a product was good and worth a buy then you are more likely to trust him or her. If a normal person sat and told you that a certain toothpaste was good and that you should buy it you wouldn’t be able to trust them because you would feel it was there opinion and it could work for them but not you, so you wouldn’t be able to fully trust them. If a dentist sat and told you that a product was good and that you should buy?
This advert has a dentist telling you about the product this will make you trust what he is saying because he works with teeth everyday so someone like him would be someone you can trust.
Commitment:
Make you part of a commitment so you feel you have to say yes. They could come to your door and give you a questionnaire, at the top it will give you question like “Do you disagree with child abuse?” “Do you want this to stop?” “Do you hate people who sit back and do nothing?” then at the bottom it will say “please give £2 a month?” then you feel you have to say yes because you have said that you don’t agree with people who sit back and do nothing, this makes you feel bad and make you say yes.
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