Documentary: Is a advert done in the style of a documentary. It can use talking head because it can be people sitting in font of a camera talking.
This advert is done in Documentary form because doing it like that makes it seem more realistic, because documentaries are based on real life events. Having different people of different ages sitting telling there stories can help relate to everyone.
Talking head: Is where the person sits and talks in to the camera.
Talking head was used in this football advert because it shows loads of different footballers and what they think you need to have to be a good footballer and I think this type of structure makes you feel they are talking to you. They are looking at you and telling you what you need to do to become a great footballer. This could help sell because you feel part of the advert.
Stand alone: Is where a advert isn’t done as a series. Each advert is by its self, it doesn’t have a on going story, it tells the whole story In one advert.
The yell advert is a stand alone advert it doesn’t have an on going story, the whole story is in one advert. This is good because then you can show the full story and they will see it in one then over a series of adverts. This makes you understand what's going on, because if it was in a series if you had missed one then you wouldn’t really understand what was going on.
Series: Is a type of advert which carries on the story in to the next advert that they show of that product. Its done as a on going theme, so each advert is done very similar so it is easy to recognize.
The Daz advert is made as a series, they are trying to act like it’s a soap opera because they know that many people watch soap opera’s, so they would like the style of the advert. This type of advert is good because it is easy to recognize as the story is very similar in each advert.
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