Reciprocation:
They will give you something before you buy to draw you in. It will make you feel that they have given you something so you should buy their product. Some products will give a free gift when you buy, or they will give you tokens and when you get the amount that you need they will give you a free gift, but you have to buy so many to get enough tokens, this makes you buy the product more because you feel that you will get something for free at the end of it. This is a good way to advertise because they will buy more then they would usually or more then they need, because you feel that they are doing you a favor and giving you something for free but really your just buying more of the product then you need and spending more then you usually would.
Birds Eye Polar Bear Fish Fingers Advert
This advert is giving out a free bear when you have collected 6 tokens. Because they are giving away a free bear when kids see this advert and are told they can get a free bear, they will keep making there parents buy the fish fingers so they can get a free bear.
Compare The Market
This also is giving away a free meerkat when you join compare the market.com this also works in the same why kids will see the advert and want the toy so will show there parents the advert which will make them think about going to the website.
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