Association:
Pepsi ad with Shakira
In this Pepsi advert it features Shakira, a well known dancer and singer young girls and women look up to her and what to be able to sing and dance like her and men find her attractive. So putting Shakira in the advert will attracted more people to view the advert. Also they have her drinking the Pepsi, so using her it makes people want to buy the product because she is drinking it so it makes more interesting because when you drink it you can feel like your famous and that famous people drink this drink so it makes it special and more interesting then other drinks. Using celebrities draw the audience in.
Cheryl Cole - Glam Shine by L'Oreal - We're So Worth It
E.g. in the advert for L’Oreal glam shine, Cheryl Cole is featured and women want to be her and look like her and men want to have her so showing Cheryl it makes women want to buy the product because they feel that if they wear the product it will make them look like her, even though it wont it makes them feel good that if they use it they will feel like they could look like her.
Men will like women to use the product because they are attracted to Cheryl and want there partners to look like her, so they could buy it for them or ask them to get that lipstick because maybe when they kiss there partners lips it will feel like they are kissing Cheryl Cole.
By using a well know celeb in your advert it will appeal to people and draw you in because people look up and aspire to be them.
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